Primavera Sound

In 2013 the Barcelona's music festival Primavera Sound was looking for a way to add some product placement, the client was Heineken. They had a crazy idea, to build the name of the festival with some letters moving in a music wave form. I was in charge of make this idea visual with renders and animations.

The idea was sold, the strucure built and once the festival opened it was a hit, absolutely all the visitors where taking pictures in front of the now a classic arch of entrance. After 13 years the idea is still a succes and its build every year where people still take pictures before getting into the festival - #primaversoundfestival